Rent It

✦ Explorations in brand creation and identity ✦

✦ Project Description

Rent It is a mobile app designed to make outdoor adventures accessible and affordable for everyone. The app connects users with others in their neighborhood who are willing to rent out outdoor gear, perfect for city-dwellers with limited storage or individuals looking to try new activities without the expense of purchasing equipment.

Rent It offers a seamless experience for both renters and owners, allowing users to browse items like kayaks, camping tents, and more, all within their local area. The app’s playful, user-friendly interface encourages exploration while fostering a sense of community. Through a combination of energetic branding and a human-centered approach, Rent It helps adventure seekers explore more, spend less, and make meaningful connections with fellow outdoor enthusiasts.

This project involved every stage of brand development, from concept and design to user research and final implementation, resulting in a fully realized, user-centered brand experience.