✦ Project Description:

This experiment's goal was to create three cohesive reels for Instagram, Tiktok, and Facebook for the Toronto brand, Paranoid Emporium. For this campaign, I decided to take a nostalgic approach and aim for a collage-like design style often used in the 1990's. This, in conjunction with the use of active textures and contrasting colours, created a final product that is both distinctive and memorable.